Peak Performance
New products
See all products
Best sellers
See all products
About Peak Performance
Peak Performance was born in 1986 in a small village in the heart of the mountains of Sweden called Åre. It is the project of three professional skiers who joined together almost 40 years ago to give life to their dream. Passionate about sport, design and outdoor life, they set out to create a line of clothing that would meet their demands. Clothes that combine simplicity with functionality, with an attractive design, not too flashy but not boring either. Three athletes who wondered what they could do to spend more time at Åre, the ski resort they loved so much. The answer to these questions was: Peak Performance. Today is a consolidated international brand and its values are the same as when the company was founded. They live, inspire and create with the same passion as always. It is something they call: Living the Brand.
